CHICAGO — ADM released its 2025 Flavor and Color Trends Report, highlighting shifts that will affect food and beverage innovations in the coming year.

ADM’s findings look at four trend spaces affecting consumers’ choices, including opportunities for consumers to have unique sensorial experiences that seek contradictory desires for nostalgia and future innovations, a focus on wellness, affordability, and personalization.

The four trend spaces identified by ADM are:

• “Revisit & Re-Invent” was described as the power of human memories and shared experiences, combined with new generations experiencing classic tastes and colors for the first time, prompting redefining tradition with simplicity, familiarity and comfort.

• “Adaptive Eating,” the study explained, showcases consumers tailoring consumption moments to improve the quality of their health, adapt to changing economic or environmental concerns, and fulfilling human needs for satisfaction from foods and beverages.

• “Euphoric Wellness,” the report noted, involves flavors and colors that are interconnected with human moods and emotions. ADM said consumers are seeking different areas of wellness, including nourishment for the mind, body and soul.

• The “Made for (You)” trend involves consumers who are curious about creating meaningful moments to lead to positivity, and personal joy from unexpected and personalized food and beverages that are formulated with vibrant flavors and colors.