MORTON GROVE, ILL. — Fermented dairy manufacturer Lifeway Foods, Inc. brought a wide variety to its single serve organic kefir lineup, adding 10 new flavor options.

Lifeway shared that global flavor insights and market research led to the assortment of new creations, which are lactose-free and feature “high-quality bioavailable nutrients,” such as protein, calcium, and 12 live and active probiotic cultures.

The new cultured whole milk products in Lifeway’s Flavor Fusions line are Pink Dragonfruit, Passionfruit Lychee, Hot Honey, Guava Jackfruit, Coconut Pineapple, Pistachio Rose Vanilla, Grapefruit Elderflower, Wild Blueberry Lavender, Taro Ube Latte and Matcha Latte.

Julie Smolyansky, president and chief executive officer at Lifeway, said the Flavor Fusions were created to bring excitement to the kefir category, which is known for its gut health benefits.

"We're thrilled to bring bold, innovative flavors in an on-the-go format that customers can make part of their busy lives,” Smolyansky said. “We drew inspiration from far and wide, from the coffee house cult classic pink dragonfruit flavor to the hot honey blend that's popular in pizzerias and beyond. These new Lifeway kefirs in trendy flavor profiles are perfect for convenience stores and college campuses, as well as mass market grocery and club channels looking to stay ahead of trends exploding in hospitality and on social media."

The company said the Flavor Fusion kefir products are shipping out to arrive at select independent and specialty stores throughout the country.