CHICAGO – Premium Irish dairy producer Truly Grass Fed extended its distribution reach in recent months, with more of its products becoming available at a a number of national and regional retailers.
The company shared that new products and additional SKUs from Truly Grass Fed made their way into stores such as Sprouts Farmers Market, Natural Grocers, New Seasons Market and MOM’s Organic Market.
The butter and cheese maker said Sprouts became the first national distributor of the brand’s Natural Aged and Natural Sharp Cheddar Hand Cut Slices.
Meanwhile, Natural Grocers added Truly Grass Fed’s 95% grass-fed butter sticks. The retail chain also sells Truly Grass Fed’s butter block products, as well as its Gluten Free Original Oat Milk and Extra Creamy Oat Milk.
West Coast retailer New Seasons Market sells a variety of Truly Grass Fed butter blocks.
Plus, Truly Grass Fed's new Maker's Blend cheese arrived at MOM's Organic locations this summer.
"Our expansion into these major retailers is a testament to the growing demand for natural, ethically sourced dairy and oat products," said Jaclyn Crabbe, the brand’s marketing director. "We're excited to see shoppers' increased interest in our brand, and we look forward to bringing the taste of Ireland's green fields to even more households across the country."
A farmer-owned cooperative, Truly Grass Fed said it increased distribution of its butter by close to 20% in the multi-outlet market over the course of the previous year, during which its butter sales increased in units by more than 33% and dollars by 39%.
The brand said its products are sourced from cows that are 95% grass fed and spend 250 days a year in pastures, falling in line with the company’s dedication to sustainably produced products.