TEL AVIV, ISRAEL — Food tech startup Blue Tree Technologies Ltd., which developed an innovation to reduce sugar content in beverages, shared that it received “self-affirmed FDA food safe status” from the US Food and Drug Administration

The company, which was co-founded in 2017 by Didier Toubia and Yuval Klein, said it is planning to license its system for juice manufacturers to produce better-for-you, sugar-reduced fruit juices and dairy beverages.

Blue Tree Technologies said its sugar reduction technology system for food and food contact materials physically and selectively removes sugar from natural fruit juice and milk without using sugar substitutes or chemicals.

Based in Israel, the company is planning to work with juice manufacturers in the coming months.