CHICAGO – Philadelphia Cream Cheese is uniting several of North America’s most beloved bagel shops to put an end to holed bagels and maximize cream cheese spreading.

The brand introduced Philadelphia Bagel Wholes, limited-edition, no-hole bagels that give consumers both more bagel and schmear.

With support from Utopia Bagels in New York, Steingold’s of Chicago, Starship Bagel (Dallas), Rubinstein Bagels in Seattle and St-Viateur Bagel in Montreal, Philadelphia Bagel Wholes feature each shop’s signature bagel without the hole.

“We’ve heard our fans question why bagels have holes and the limitations it poses for their favorite cream cheese, and we couldn’t agree more,” said Keenan White, senior brand manager for Philadelphia at the Kraft Heinz Company. “That’s why we’re joining forces with fan-favorite shops across North America to create a more-schmear movement, maximizing the space to enjoy Philly’s signature, creamy taste with every bite.”

With fresh bagels dropping daily, Philadelphia Bagel Wholes are available for purchase for a limited time in-store at all five bagel shops. Fans can also purchase the bagel for US nationwide shipping via Goldbelly from Utopia Bagels, along with Canadian nationwide shipping via the St-Viateur Bagel website, while supplies last.

“We’ve heard first-hand from our loyal customers about their frustrations around bagels with holes, so it was only right for us to rally with Philly, the only cream cheese that makes the cut to be on our bagels, in this creative movement,” said Oren Salomon, owner of Starship Bagel in Dallas. “Now you can bite confidently into your bagel knowing that your bite will capture both bagel and schmear and lose none to the floor or less fortunate schmutz-dropping targets.”