WALNUT CREEK, CALIF. – Häagen-Dazs added to its premium ice cream bar line, introducing two new flavors: Dulce de Leche and Chocolate Cookie Crumble.
The ice cream manufacturer shared that its Dulce de Leche bar contains swirls of dulce de leche sauce covered in milk chocolate, while its Chocolate Cookie Crumble features Madagascar vanilla and fudge swirls dipped in milk chocolate with pieces of chocolate cookies.
"We are thrilled to be expanding upon our lineup of snacking options," said Rachel Jaiven, head of Häagen-Dazs marketing. "The introduction of Chocolate Cookie Crumble and Dulce de Leche ice cream bars adds a rich, unexpected dimension to our range of offerings, expanding our focus beyond traditional flavors."
Häagen-Dazs also announced the debut of Vanilla Milk Chocolate bars in the brand’s miniature format.
The company said the bars already are available at select locations and are expected to be sold nationwide in April.