NEW YORK – Natural skyr maker Icelandic Provisions revealed its next product will celebrate the Northern Lights with a limited-edition kit.
The concept for the Icelandic Provisions Northern Lights Skyr Kit revolves around the ingredients, with the idea being consumers can recreate the aurora borealis with green matcha, Icelandic blue spirulina, wild blueberry syrup and edible gold glitter.
The crafted skyr maker shared it’s launching the special product on Dec. 21, the first day of winter, to coincide with the best day to watch the Northern Lights in Iceland. Plus, customers can join a waitlist for the limited time skyr ahead of time by accessing the Icelandic Provisions website online.
"At Icelandic Provisions, we are rooted in the iconic Icelandic spirit and are in constant awe of the incredible natural treasures found in Iceland," said Dan Hickle, chief marketing officer. "This limited-time kit embodies the beloved and much sought-after aurora borealis phenomenon and makes it accessible to all, right in your bowl of skyr. We hope the lucky fans who get their hands on the kit discover the Northern Light's magic and have fun creating their own version with friends and family."
The company shared that it makes its products by using certified heirloom skyr cultures and natural ingredients, leading to flavors that are rich in protein.