Cheese and cheese alternative products are tapping into broader consumer trends.

Innovation in the category is focusing on health, occasions and functional ingredients.

The Wisconsin Cheese Makers Association and Center for Dairy Research hosted CheeseExpo 2024, in Milwaukee from April 16-18. 

Beginning in January, Unilever Ice Cream brands kicked off 2023 by launching a number of new ice cream flavors, frozen desserts and dairy alternative products for the country’s freezer aisles.