Cheese and cheese alternative products are tapping into broader consumer trends.
Bel Brands USA’s The Laughing Cow brand revealed its first new variety in five years, announcing the launch of its Creamy Jalapeño spreadable cheese. The brand shared that it developed the new product for consumers looking to spice up their snacking occasions, describing the flavor as containing “just enough heat” to balance the cheese’s creamy texture with spice.
Alternative dairy manufacturer Daiya revealed its plant-based cheeses are now all made with the company’s new oat cream. Daiya said it made a multi-million-dollar investment in fermentation technology to reformulate its non-dairy cheese products, leading to the development of its proprietary cultured ingredient, Daiya Oat Cream.
Artisan cheese maker Sartori Cheese broadened its cheddar lineup, launching two new flavors: Sriracha Cheddar and Italian Herb Cheddar. Sartori described the Siracha Cheddar as featuring “subtle heat and satisfying spice,” while its Italian Herb Cheddar blends rosemary, sage and oregano “for a bold and zesty taste.”
SimplyV, a new brand from Franklin Foods, is expanding to the United States with the launch of its plant-based cream cheese. This chef-tested product, made from almonds, is said to offer the texture and taste of dairy cream cheese and rolled out to foodservice and grocers in March.
Tillamook County Creamery Association revealed its latest cheese option for the dairy aisle, rolling out Whole Milk Mozzarella products. The Oregon-based dairy cooperative shared that the lineup features farm style whole milk mozzarella shreds and slices, as well as whole milk mozzarella snack portions and cheese blocks.
Pleese Cheese is a clean label, plant-based cheese that takes a spin on classic pizza cheese. It is formulated from a fava bean protein, potato and coconut oil.
Kraft Natural Cheese, a brand of Lactalis USA, introduced three new block cheese varieties: Garlic & Herb Cheddar, Buffalo Ranch Monterey Jack and Tomato Basil Monterey Jack. The Kraft Flavor Fusions line features cheese flavor combinations that may be sliced or shredded to act as a versatile ingredient for elevating home meals or to be enjoyed as a standalone snack.
The Laughing Cow, part of Bel Brands USA, launched its plant-based spreadable cheese product nationwide. The alternative dairy offering is aimed at consumers seeking spreadable plant-based alternative cheeses, using almond milk to create a creamy texture.
Organic Valley prioritized distinctive tastes when developing its newest premium cheese line, Flavor Favorites. The cooperative’s new crafted cheeses launched in four options: Italian Herb Mozzarella Shreds, Spicy Cheddar Shreds, Spicy Cheddar Slices and Smoky Cheddar Slices.
Kraft Heinz Co. cheese brand Velveeta debuted its Velveeta Queso line. Marking the brand’s first ready-to-eat queso, the innovation is launching in Queso con Salsa, Queso Blanco and Jalapeno varieties.
Lactalis USA, which owns Kraft’s natural and grated cheese brands, unveiled the first product launch for Kraft Natural Cheese since it was acquired by Lactalis Heritage Dairy in 2021. The brand described its new Kraft Signature Shreds as a restaurant style, thick cut shredded cheese for elevating homemade meals. The product debuts with three varieties: Cheddar Blend, Mozzarella Blend and Mexican Blend.