The brand's signature flavor soon will arrive in dairy aisles nationwide.

The Kraft Heinz Co. brand is set to launch the new product in October.

The company's CEO called the consumer environment 'worse than we anticipated.'

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Todd Kaplan succeeds Diana Frost in the leadership role.

The Kraft Heinz also is bringing back its seasonal pumpkin flavor.

The company's CEO said his focus on using technology to create disruptive innovation came after he joined the company four years ago. 

Kraft Heinz has improved operations to focus on disruptive innovation, according to CEO. 

The Kraft Heinz brand also is launching new flavors for its Shells & Cheese macaroni.

Dairy processors need to assess their offerings and decide how to adjust to consumer preferences.