PARAMUS, NJ — Hispanic cheese brand Gayo Azul now produces one of the most popular Hispanic cheese varieties in the category, with the introduction of its Queso Fresco.
Josh Rosen, brand manager for FrieslandCampina Dairy North America-owned Gayo Azul, noted the latest Hispanic cheese product with Dutch influences joins the brand’s portfolio that includes Cotija, Queso Blanco and Queso Para Freir.
Rosen cited Circana research which found that more than one-third of shoppers purchased Hispanic cheese within a three-month period in the second half of 2024, and that the category has enjoyed more than 20% growth over the past two years. He said the Gayo Azul line is enjoying strong demand at retail.
The brand described its Cotija as a firm and crumbly Mexican aged cow’s milk cheese with a sharp, slightly salty flavor, which complements enchiladas, tacos and street corn.
Gayo Azul said its Queso Blanco is a white cow’s milk cheese with a slightly salty and mild flavor. Its young age creates a creamy yet crumbly texture that holds its shape well, making it ideal for grilling.
The brand added that its Queso Para Freir is a white cow’s milk cheese with a slightly salty, mild flavor, and is known for a higher melting point that makes it a good option for frying, sandwiches and baked dishes.
“The growth is driven by the expanding popularity of Hispanic flavors and cooking styles,” Rosen said. “We’re always closely monitoring market trends to anticipate consumer preferences. Our focus is on offering high-quality Hispanic-style cheeses that add authentic flavor and versatility to everyday cooking and entertaining.”
Gayo Azul cheeses boast a firm texture and a subtly salty, mild flavor profile, Rosen said, adding that the blending of Hispanic and Dutch traditions makes them unique.