MIAMI — The beverage innovators at Fire Brands collaborated with the makers of some of the most popular candy bars around to develop new shelf-stable chocolate milk flavors.
Fire Brands launched reduced fat dairy beverages in bottles that prominently feature the recognizable logos of Mars, Inc. chocolate bars Snickers, Twix and Milky Way.
The special flavors of chocolate milk feature 15 grams of protein in each 14 oz bottle. Fire Brands noted the beverages come in 100% recyclable HDPE bottles.
"We have developed these chocolate milks with a focus on flavor first," Fire Brands marketing director Raz Inserra said. “"We're quenching thirst and providing a satisfying treat on the go with 2% reduced fat, ultra-pasteurized chocolate milk."
Earlier this year, the beverage developer partnered with Mars to create Skittles Drinks.