BOISE, IDAHO — Regional dairy promotion organization Dairy West introduced its new vice president of marketing and communications, Kim Mora.

The dairy research, education and marketing company said Mora’s responsibilities will include elevating Dairy West’s brand impact, directing mission-driven storytelling and expanding consumer engagement.

The organization’s leadership shared that Mora is expected to leverage her digital strategy and communications expertise to amplify Dairy West and “inspire trust in dairy products and dairy farming.”

Additionally, the company said she will be essential to further building its legacy, with an emphasis on dairy nutrition and appealing to consumers.

Before joining Dairy West, Mora spent seven years with The Krazy Coupon Lady, first as chief marketing officer and then as chief operating officer. Mora’s contributions included overseeing growth and digital strategy, and leading the company’s technical division.

"I’m excited to join Dairy West, an organization with a deep commitment to dairy farmers and promoting the vital role dairy plays in supporting healthy, vibrant communities,” Mora said. “I look forward to applying my experience in driving transformative growth to amplify Dairy West’s mission and expand its reach."

Mora earned a master’s degree in organizational communication at Boise State University.