NEW BERLIN, NY — Greek yogurt, oatmilk and creamer manufacturer Chobani hired Hans Neubert as its new chief design officer.

The dairy processor said Neubert will lead Chobani’s design strategy, aligning with the company’s values and goals. He reports to Chobani founder and chief executive officer Hamdi Ulukaya.

Chobani shared that Neubert’s work will involve “a multidisciplinary function to shape the Chobani ecosystem, encompassing brand experience, design innovation, retail, hospitality and our diverse workplaces.”

Neubert’s experience includes leadership roles at creative agencies and design organizations, with work geared toward products, brands and customer experiences for a wide range of companies.

Ulukaya praised Neubert for his curiosity and “how he tackles problems from new and different angles, always delivering inspiring and beautiful results.”

The CEO said: "From day one, we've had a clear vision – making better, more nutritious, natural and delicious food accessible to everyone. Design has and will play a vital role in bringing our vision to life – creating an emotional connection to everything we craft, the places we work and how we invite people to experience what we're all about.”

Neubert said he was delighted to join a company that makes a positive impact.

“Chobani's commitment to social good, sustainability and innovation provides a powerful platform for design to make a meaningful difference,” Neubert said. “I look forward to helping drive the company's creative vision and furthering our shared mission of making good food for all."