CHICAGO — The Kraft Heinz Company’s steak sauce brand, A1, is branching out from its typical focus with the release of A1 Steakhouse Butter.
The company said its newest condiment creation, developed through a partnership with Epicurean Butter, blends butter with herbs and A1 Steak Sauce.
“From sauces to butter, we know our fans are constantly seeking new ways to recreate the steakhouse experience at home,” said Holland Robinson, brand manager for A1. “An iconic accompaniment to red meat since 1824, A1 knows steak. By blending time-honored tradition with modern culinary trends, the new steakhouse butter is the perfect partner to the grill, delivering a bold, buttery and savory complement to any meal.”
The brand noted that its A1 Steakhouse Butter is its first innovation that didn’t come in a sauce bottle in five years.
The flavored butter is packaged in 3.5 oz tubs, and A1 said it will soon be available at retailers nationwide.