BUFFALO, NY – Anyone who wants to know what the latest flavor from f’real is will have to taste the blend-it-yourself brand’s newest product to find out.

A subsidiary of Rich Products Corporation that specializes in foodservice, convenience stores and fast food restaurants, f’real launched a limited-time Mystery Flavor Milkshake.

F’real only offered up a few hints regarding the flavor, describing it as “fruity and familiar,” as well as indulgent and nostalgic, reminiscent of childhood trips to the ice cream shop.

Elizabeth Collins, director of customer marketing for Rich Products Corporation, said f’real’s commitment to innovation is tied to understanding consumer trends and preferences.

“Our new Mystery Flavor caters to our customers' changing tastes and provides a fun and engaging experience that will drive excitement,” Collins said. "This milkshake is not just a treat, it's a trip down memory lane. We've crafted a flavor that pays homage to a beloved favorite, creating a wave of nostalgia with every sip. We're confident that the element of surprise will make this flavor a huge hit this summer."

The blend-it-yourself milkshake and smoothie maker said its Mystery Flavor is available at select retailers throughout the United States, such as Sheetz, Kwik Trip, Royal Farms and Quickchek.

The company shared that its products are sold in more than 20,000 locations in the US and Canada, including at colleges and universities, theaters, and military bases. F’real said its in-store blending systems make milkshakes and smoothies in roughly one minute with the touch of a button.