CHICAGO – Bel Brands USA unveiled a new limited edition flavor for its Boursin brand, launching Rosemary & Black Garlic.
The company described its newest cheese as rich, savory, and both creamy and crumbly.
Boursin shared that its consumer research found “significant” demand for black garlic flavor options. The brand said it formulated the variant of one of its fan-favorite cheeses with umami flavors that differentiate the Rosemary & Black Garlic cheese from the rest of Boursin’s portfolio.
"Along with quality taste and texture, trending flavors and consumer demand are always top-of-mind when we bring forward a new flavor innovation and Rosemary & Black Garlic was no different," said Ridhi Barber, Boursin’s brand director. "We're excited to see how consumers use this unique flavor profile at home alongside the rest of our delicious gourmet cheeses."
Created with home chefs and charcuterie boards in mind, the new flavor may be added to recipes for pastas, chicken and potato dishes, Boursin suggested.
The Rosemary & Black Garlic flavor debuted at national retailers Albertson's, Hy-Vee and Schnucks, and the company plans to distribute it more widely in the months ahead.