AUSTIN, TEXAS – Looking to further drive its butter business, Vital Farms announced a portfolio refresh for its dairy products.

The company, which focuses on the humane treatment of farm animals and sustainable farming practices, said its butter products now come from 90% grass-fed cows that are pasture-raised on family farms.

Per Vital Farms, the cows have freedom to graze on open pastures an average of 200 days per year and the remaining 10% of their diets comes from barley, oats, corn meal and supplemental vitamins and minerals that target nutrition and wellbeing.

“Vital Farms is continuing to raise our high butter standards — pasture-raised practices, cows raised on family farms and high butterfat — and we’ve elevated our butter to a 90% grass-fed standard,” said Russell Diez-Canseco, the company’s president and chief executive officer. “The result of all this hard work is a great tasting butter in new packaging that reinforces our premium brand and stands out on the shelf. It’s a product my family is excited to spread on toast next to a couple of pasture-raised scrambled eggs.”

One of the top butter brands in the United States, Vital Farms shared that its unsalted and salted butter products adhere to European butter standards, with 83-85% butterfat, and may be used for baking, cooking and spreading.