WHITE PLAINS, NY – Danone North America’s Dannon Light + Fit brand unveiled new packaging designed to empower women artists as part of its Women’s History Month celebration.
The first pack in the series, the brand shared, features the art of Camila Rose, a Brazilian artist and illustrator based in Brooklyn, New York.
The special four-packs of Greek yogurt flavors arrive at select retailers this month, with Rose’s work highlighted on the packaging and containers.
“Art empowers women and changes society,” Rose said. “We’re stronger when we speak up collectively.”
Light + Fit Empowering Women Artist Series fat-free yogurt packs come in Lemon Cream, Orange Cream and Peach flavors. The brand shared that each cup has 12 grams of protein and 7 grams of total sugar, with 80 calories per 5.3 oz serving.
Additionally, the brand announced it is partnering with the Female Founder Collective to launch the Dannon Light + Fit x FFC Grant Program, which will award five creative female entrepreneurs with a $10,000 grant. The program also gives recipients a membership in one the collective’s programs, providing resources, tools and mentorships to help women grow their businesses.
Said Danone senior director of marketing Jessica Grane: “We could not be more excited to launch the Empowering Women Artist Series packs and the Dannon Light + Fit x FFC Grant Program just in time for Women’s History Month. Light + Fit’s commitment to driving economic opportunity for women is integral to our identity as a brand – we are looking forward to empowering women through our programs, partnerships and even packaging this month and beyond.”