NEW YORK – Pairing milk with cookies this holiday season, the Milk Processor Education Program (MilkPEP) partnered with bakery and sweets specialist Milk Bar to deliver some limited-edition flavored milks.
Labeled the Holiday Milk Collection and created using real dairy milk, the special pack from Milk Bar features three new crafted flavors: Apple Cider Donut Milk, Pumpkin Cinnamon Milk and Sugar Cookie Milk.
The Milk Bar described the holiday gift set, which includes the components for creating the special flavored milks at home along with six cookies, as a “best hits compilation” for the season.
Washington, D.C.-based MilkPEP is funded by US milk companies and focuses on educating consumers and increasing consumption of fluid milk. Its popular “got milk?” campaign is used to create innovative ways to highlight dairy milk.
"We are so excited to be working with the OG ‘got milk?’ (campaign),” said Christina Tosi, founder of Milk Bar. “When we opened the doors to our bakery 15 years ago, one of the biggest sellers was our pints of flavored milk and folks have been begging us to bring them back ever since. We are thrilled to introduce our Holiday Milk Collection – and give fans the opportunity to re-create these unique flavors at home this holiday season.”
Added Yin Woon Rani, chief executive officer at MilkPEP: "We are huge fans of Milk Bar Cereal Milk and excited to be partnering with Milk Bar and Christina Tosi's team to explore new flavors inspired by the holidays – all of which are enhanced by real milk.”
The limited-edition package is being sold at Milk Bar’s flagship locations in New York and Los Angeles, as well as online at the company’s website.