BURLINGTON, VT. – Ben & Jerry’s revealed it developed a new recipe for its alternative dairy products.
The ice cream maker shared that its revamped “smooth and indulgent” oat-based formula will be incorporated into all of its non-dairy flavors by spring of 2024. The first products to feature the updated taste will be Chocolate Chip Cookie Dough and Chocolate Fudge Brownie, which the company identified as fan favorites.
"With this new recipe, Ben & Jerry's fans can expect more: more flavor, more creamy texture and more dessert euphoria with the same signature chunks and swirls,” said Colleen Rossell, a flavor guru with the company. “The oat recipe is so good it's even loved by our most discerning dairy fans who are used to eating ice cream.”
Per Ben & Jerry’s, its oat-based alternative dairy lineup, like all of the ice cream maker’s flavors, will include “value-led” ingredients, such as Fairtrade certified cocoa, vanilla, coffee and sugar, and Open Chain cocoa.
The company launched alternative dairy, plant-based options in 2016. Ben & Jerry’s said its new oat base offers a smoother texture that allows popular flavors such as chocolate, caramel, mint and vanilla to “shine as intended.” It also noted the oat recipe reduces nut allergens, opening its alternative dairy line to be more appealing to people with diet sensitivities.
Ben & Jerry’s updated non-dairy pints are beginning to ship out now and will be available at participating scoop shops, as well as retail and convenience stores throughout the United States.