LOS ANGELES – Protein-packed snack maker Lenny & Larry's recently launched The Boss! Immunity Bar, the first nutrition bar in the brand’s portfolio.
The new products, developed to do more than curb hunger, include 17 grams of dairy and plant protein, BC30 probiotics and 2 grams of sugar.
"Research shows that immune support is one of the most desired functional benefits that consumers are looking for,” said Jolie Weber, chief executive officer at Lenny & Larry’s. “With the addition of The Boss! Immunity Bar, Lenny & Larry's continues to be an innovative brand that brings consumer preferences to life in the form of better-for-you cookies and bars."
The bars come in four flavors: Peanut Butter Cup, Caramel Macchiato, Chocolate Mint Brownie and Maple French Toast. Per the company, the BC30 probiotics in the bars support protein absorption, digestive health and immune health.
One bar can be purchased for a suggested retail price of $2.49 to $2.99, while flavors are available in packages of four for a suggested retail price of $7.99 to $8.49. The company’s immunity bars are sold in select health and fitness retailers throughout the US, as well as online via Amazon and the Lenny & Larry’s website.