The cooperative called its "Extraordinary Dairy" strategy the start of a new era.

Each Frigo Cheese Heads snack features new individual packaging.

Treasure Cave products now have an updated packaging design and logo.

The brand partnered with nonprofit Girls Inc.

The company is calling for "Pilk" drinkers to share photos and/or videos.

The checkoff became the first US organization in more than a decade to win the International Milk Promotions Trophy.

The board is encouraging people to “Get Real,” by being themselves and drinking real milk.