With three new flavors on the way, the ice cream snack maker will have six fall and winter options.

Taiwanese immigrants originally founded the family-owned company in 1978.

The frozen novelty brand also announced a new retail distribution partner.

The frozen snack maker called its limited time treat “a creamy twist" on a trend.

The company’s latest formulation is debuting in mid-October.

Growth in ice cream dollar sales is not only about higher shelf tags, it’s also about consumers splurging.

The company's premium ice cream snacks are wrapped in what it describes as a pillowy rice dough for a “dual texture experience.”

The mochi treats are made with a coffee blend that includes Kona Coffee.

The company  is about to launch Cereal + Milk Mochi Ice Cream, along with other flavors.

Brigette Wolf previously spent more than 10 years at Mondelēz International.