The Organic Trade Association shared that sales in the category rose 3.4% in 2023, surpassing $69 billion.

The company said the new milk is formulated with 12 essential nutrients and added DHA omega-3 fatty acids.

Functional formulations, plant-based proteins and label transparency are among the predictions.

The ingredient supplier will use Ginkgo Bioworks' strain engineering.

In Good Hands has been touring to bring Protein Puffs to consumers. 

An ADM study said food and beverage innovations will be influenced by trends such as luxe self-expression.

Formulators can utilize whey protein, prebiotic fibers and probiotics.

Complete proteins contain all the essential amino acids in the amounts required by the body.

Mixmi's functional frozen yogurt was created by food scientists to help support digestion and gut health.

Gen Z and millennials show the most interest.