MADISON, WIS. — The International Dairy Deli Bakery Association (IDDBA) has promoted Jeremy Johnson to the newly created role of vice president of events.

Johnson most recently served as IDDBA’s vice president of education. The new role combines IDDBA’s meetings and exhibit functions. Johnson will oversee operations of IDDBA’s trade show and the organization’s meeting functions.

“I am excited to take on this new challenge as we shape the future for our signature event, IDDBA 2022, and look to develop new events to serve our members and industry,” Johnson said.

“Johnson brings a deep knowledge of the association and our tradeshow to his new role, along with an exciting vision for our future,” said IDDBA president and chief executive officer Mike Eardley.

Johnson is a 25-year veteran of IDDBA, serving multiple roles in the education arena, where he oversaw the organization’s What’s in Store Live (formerly Show & Sell Center), professional development, research and industry relations functions.