CHICAGO -- Fairlife, LLC, a dairy industry pioneer in ultra-filtration, announced it surpassed $1 billion in annual US retail sales.
A subsidiary of the Coca-Cola company, fairlife revealed it experienced double-digit sales growth week over week throughout 2021, leading to the company’s new annual record.
Additionally, fairlife reported share growth within the value-added dairy category across the top 10 retailers, and that it was the No. 1-selling brand in the category on Instacart.
"We say fairlife is a nutrition company first, and as the pandemic continues on, high-quality nutrition has never been more important to consumers," said Tim Doelman, chief executive officer of fairlife. "2021 reinforced the importance of our mission to nourish the world with our better-for-you products, and we delivered on this commitment by bringing our wide range of fairlife products into more households than ever before."
Founded in 2012, fairlife’s lactose-free, real dairy products include ultra-filtered milk, Core Power High Protein Shakes, fairlife nutrition plan shakes and fairlife Light Ice Cream.
The Chicago-based company, which puts an emphasis on nutrition-rich and value-added products, recently released its stewardship report, which highlighted its endeavors to increase support for communities with its grant program, complete passage of critical animal care standards across all of its supplying farms and major advancements toward its goal of 100% recyclable packaging by 2025.
"Exceeding $1 billion in annual retail sales is a tremendous achievement and the result of the great talent and dedication of the fairlife team," Doelman said. "It's our commitment to the quality of our products that got us to this point and our equal commitment to supporting our communities, caring for the animals that supply us milk and operating more sustainably that will accelerate the next phase of our growth."