AUSTIN, Texas — MilkRun, a subscription service that delivers weekly grocery staples sourced directly from small, local farms, has raised $6 million in its Series A fundraising round led by Spark Capital, with participation from existing investors Revolution’s Rise of the Rest Seed Fund, Social Impact Capital and Congruent VC. The AgriTech company expanded its services in 2020 from Portland, Oregon to Seattle and Austin, Texas.
“We’ve doubled-down on MilkRun because the company is reimagining a new supply chain infrastructure that can price small farmers—and their higher quality/higher integrity food products—back into a market that otherwise abandoned them a long time ago,” said Anna Mason, managing partner of Revolution’s Rise of the Rest Seed Fund. “As a result, MilkRun is able to literally and figuratively deliver for the 2021 conscious consumer who is rethinking where, how, and why they shop for food.”
The company’s mission is driven by Chief Executive Officer and Founder Julia Niiro’s belief that there is power in numbers, proving that a small commitment from everybody is all that it takes. If more people opted to use MilkRun for a small weekly delivery of eggs or dairy, rather than buying these products from a large-scale grocer, local farmers would see an influx of millions of dollars annually. By offering a new perspective of its mission, MilkRun aims to educate consumers on the impact their MilkRun subscription will have on small local farms and revolutionize the way we source our food.
“Our mission at MilkRun is making it easy for every home in America to buy even just their eggs from a local farmer,” Niiro said. “That’s because we believe changing the world begins one neighborhood - and one egg - at a time."
MilkRun offers a recurring subscription with no minimum order, no subscription fees, and free, contactless delivery. Providing full transparency from farm to plate, the brand shares detailed stories from farmers, fisherfolks, bakers, butchers and producers alongside easy-to-follow, chef-developed recipes using the weekly featured ingredients.