MITCHELSTOWN, IRELAND –– Dairygold is releasing its first-ever branded cheese in the United States, Pastureland, a line of Irish cheddar cheeses that will be introduced throughout the US in Extra Sharp Irish Cheddar and Aged Creamy Irish Cheddar flavors.
Pastureland cheeses will be distributed in the US by specialty cheese supplier Norseland Inc.
The name Pastureland aims to highlight the root of the new cheese brand’s identity, curated directly from grass-fed cows. Pastureland said it sets itself apart from other cheese brands because of its Irish roots, which guarantee that every pack of Pastureland cheddar cheese is sourced directly from Ireland’s premier dairy region, the Golden Valleys.
The new cheeses will be available in 7-ounce portions with a suggested retail price of $6.99 per unit and 12 units packed per case. Perfect for cheese boards, snacking, burgers, sandwiches, and dozens of recipes:
- Pastureland™ Aged Creamy Irish Cheddar is smooth and full-flavored, with satisfying, subtle hints of caramel sweetness and nutty tones.
- Pastureland™ Extra Sharp Irish Cheddar is hand-selected for a bold, rich, and tangy flavor, plus the perfect hint of sweetness.
“Pastureland cheese is a delightfully delicious cheese range,” said George MacLeod, head of new proposition development at Dairygold. “It comes from Ireland’s Golden Valleys, from our family-owned farms, and from happy grass-fed cows. We could not be more excited to introduce our Irish cheddar cheeses to the US market, particularly during a time when American consumers are so conscious about the foods they eat and the increasing desire to support small family-run farms that promote the most sustainable farming practices.”
