BROOMFIELD, COLO. — Danone North America has partnered with Post Holdings, Inc. to launch a pair of coffee creamers inspired by Fruity Pebbles and Cocoa Pebbles cereal flavors. International Delight Pebbles creamers will be available at retailers nationwide for a limited time.
“At International Delight, we are always looking to give our fans innovative, can’t-get-it-anywhere-else flavors to enhance their coffee,” said Marie Dobson, marketing director for International Delight. “We want to make that first cup of joe a delicious and fun experience — which is why we are excited to partner with Pebbles cereal to bring these favorite flavors from your bowl to your cup.”
The introduction of International Delight Pebbles creamers coincides with a milestone for “The Flintstones”-themed cereal brand, which debuted in 1971 after Post secured licensing rights from Hanna-Barbera to feature the television cartoon’s characters.
“The International Delight team did a great job of capturing the craveable flavors of Fruity and Cocoa Pebbles cereals in these new coffee creamers,” said Leah Broeders, head of licensing at Post Consumer Brands. “The Pebbles cereal brand has been sparking imagination and bringing joy to fans for 50 years, and we think the new coffee creamers are another fun way for fans to enjoy the flavors beyond the cereal bowl.” FBN