LA FARGE, WIS. β Organic Valley unveiled a new line of oat-based coffee creamers, a first for the farmer-owned cooperative, which also makes dairy creamers.
Launching this month, Organic Valley Oat Creamers will debut in four flavors: Vanilla, Caramel, Oatmeal Cookie and Cinnamon Spice.
"We're excited to introduce the new Organic Valley Oat Creamers because we know that many of our loyal Organic Valley milk buyers also purchase plant-based beverages, which makes it a natural evolution for our cooperative," Organic Valley vice president of marketing Laurie Drake said. "We're always looking to raise the bar with product innovation, and now our consumers have even more creamer options in a plant-based form."
The cooperative shared that the oats used to make its first dairy alternative creamers are sourced directly from its organic farms. Organic Valley said it works with its oat farmers to grow crops sustainably, noting the oats grow in cool, dry conditions in the Midwest, without the use of GMOs, toxic pesticides or herbicides.
"By sourcing organic oats from our own family farms, we know our product from crop to carton,β Drake said. βThe new oat creamers are more than a new product line β we're pushing forward our cooperative's mission to offer innovative and delicious organic products while promoting regional farm diversity and supporting organic family farms with sustainable practices."
The oat-based creamers will be sold in 32 oz cartons and contain 30 calories per serving.