MALMÖ, SWEDEN – Oatly Group AB introduced its latest alternative dairy products to hit the United States market, debuting Oatly Oatmilk Creamers.
Formulated to boost flavors in at-home coffee beverages, the plant-based creamers are available in Sweet & Creamy, Vanilla, Caramel and Mocha.
“At Oatly, we’re passionate about all things coffee, and naturally saw an opportunity to bring our expertise to the diverse and popular creamer category,” said Leah Hoxie, senior vice president of innovation, Oatly North America. “As a company, we’re committed to converting cow’s milk drinkers into oatmilk buyers, so we’re excited to now offer fantastic, flavored creamers to people looking for a sweeter, more indulgent coffee experience.”
Per Nielsen data shared by Oatly, plant-based creamers were up 13% in dollar sales and 9% in unit sales, respectively, the past 52 weeks as of Jan. 27, 2024. The company said it introduced the new flavored creamers to unlock a strong opportunity and reach new and existing buyers.
The creamers, Oatly added, will be sold at retailers throughout the country, with a suggested retail price of $5.99 for a bottle (29.7 fluid oz).
The company noted its various oatmilks and creamers sold in the US are free of the nine major allergens, and are vegan, Non-GMO Project verified, gluten-free certified and kosher certified.