ANKENY, IOWA – A new study commissioned by Casey’s and FleishmanHillard found that many US adults enjoy pizza for breakfast.

Per the study’s results, 44% of people would be inclined to eat breakfast more often if pizza was on the menu.

The survey also found that 52% of adults wish pizza was considered a more traditional breakfast food. Meanwhile, 57% of those surveyed said they would eat breakfast more often if they could get a breakfast pizza.

Among parents surveyed, 67% said it’s worth paying for the convenience of purchasing breakfast in the morning compared to saving money by making breakfast at home.

Additionally, 47% of parents said their kids often or almost always ask to stop for takeout breakfast on the way to school. And 74% of parents said they would eat breakfast more often themselves if they could get a breakfast pizza.

“You heard it here first, pizza is breakfast in Casey’s Country, and we’ve been serving up delicious, handmade breakfast pizza for over 20 years,” said Tom Brennan, Casey’s chief merchandising officer. “At Casey’s, we’re here to provide guests with a variety of breakfast offerings that are craveable and convenient. For parents, kids, morning commuters and early risers alike, pizza for breakfast is the answer.”

To showcase its popular breakfast pizza, Casey’s partnered with three college football athletes from across its 16-state footprint: Emeka Egbuka (wide receiver, Ohio State University), Jacob Warren (tight end, University of Tennessee) and Luke Lachey (tight end, University of Iowa).

“Between school, practice, film study and workouts, I’m balancing a lot as a student-athlete,” Egbuka said. “To be able to go into a Casey’s and get everything I need in one spot, it was a no-brainer to partner with them. And who would say no to pizza for breakfast? There’s nothing better.”