TILLAMOOK, ORE. – Ahead of National Ice Cream Day on July 16, Tillamook County Creamery Association unveiled three new flavors in its premium ice cream line, launching Neapolitan, Orange and Cream, and Campfire Peanut Butter Cup.

Per Tillamook, its take on the classic Neapolitan ice cream features three of the brands flavors: Old Fashioned Vanilla, Oregon Strawberry (which includes chunks of real strawberries) and a new Chocolate formulation with an “added chocolate ripple.”

The Orange and Cream flavor, a limited-time product, was a concept that formulators based off of 50/50 bars from their childhoods.

Campfire Peanut Butter Cup, another limited-edition flavor, combines toasted marshmallow ice cream, fudge and miniature chocolate peanut butter cups.

"When looking at our premium ice cream roster, we saw a flavor gap and knew just how to round it out by adding to our lineup of flavors,” said Ian Moppert, an ice cream scientist at Tillamook. “Research showed us that nostalgia is a key ice cream trend for 2023. Knowing consumers are looking for reimagined classics helped lead us to our new flavors, which we anticipate will leave folks hankering for one more bite.”

The dairy processor also said it plans to introduce more new flavors during the winter holiday season.

Tillamook shared that its ice cream business grew close to 35% in 2022. In late 2024, the cooperative will open an ice cream manufacturing plant in Decatur, Ill., as Oregon-based Tillamook aims to better serve the eastern half of the country and reach more customers.

"At Tillamook, we take great pride in doing things the right way,” Moppert said. “Our ice cream, like all our products, is made with the highest quality of ingredients, and you can really taste the difference. We make our ice cream with no shortcuts, and it tastes better because it's made better. With more cream, every bite is smooth and dreamy."

The variety of ice cream flavors produced by Tillamook are sold at retailers throughout the United States.