OAKLAND, CALIF. – As Häagen-Dazs rolls out its new Butter Cookie Cones, the ice cream maker announced a new partnership with multi-time Grammy Award-winning musical artist Anderson .Paak, who is reviving his charitable music event in 2023.

Häagen-Dazs pledged to donate $500,000 to .Paak’s nonprofit, The Brandon Anderson Foundation, an organization that supports and creates initiatives to “uplift, engage and support the community through access to the arts, supplemental education and unique experiences to expand the imagination.”

The ice cream brand’s latest donation is part of its #ThatsDazs campaign, in which it committed $1.5 million over the course of three years toward supporting nonprofits and underrepresented creatives in the fields of music, fashion, culinary and art.

The previous two years, the campaign supported such organizations as Allies in Arts, La Cocina, She is the Music, Hot Bread Kitchen and Support Creatives, among others, donating $1 million.

This year’s $500,000 donation to The Brandon Anderson Foundation will aid in the production of the foundation’s .Paak House event on May 12 in Ventura, Calif., where patrons also will have access to complimentary Häagen-Dazs Butter Cookie Cones.

"Häagen-Dazs has done so much work to support creative communities across the country," .Paak said. "To partner with a company so committed to making a positive impact through the arts is perfectly aligned with the goal of .Paak House. This partnership is going to allow us to do some really great things this year. And the new Butter Cookie Cones are the cherry on top."

Rachel Jaiven, head of Häagen-Dazs marketing, said the ice cream brand is thrilled to partner with .Paak.

“As a purpose-driven brand, we have been on a journey to support as many underserved communities and creatives with our #ThatsDazs campaign as possible,” Jaiven said. “While our donation to the Brandon Anderson Foundation celebrates our initial fulfillment, this is just the beginning of our work for years to come."