EVANSTON, ILL. – Dairy-based sports drink manufacturer GoodSport extended its reach, teaming with Walmart to distribute its products to more than 1,000 stores in 15 states.
GoodSport uses upcycled ingredients to produce its hydrating drinks, using discarded ingredients form dairy companies.
The brand initially launched at premium grocery retailers in the greater Chicago area before securing a distribution deal with Walmart. The drinks, which are sold in 16.9-ounce bottles, are available in Lemon Lime, Fruit Punch, Wild Berry and Citrus. Walmart locations in Illinois, Wisconsin, Indiana, Michigan, Iowa, Minnesota, Missouri, Ohio, Nebraska, Arkansas, Kentucky, Tennessee, North Dakota, South Dakota and West Virginia will carry the products.
GoodSport’s process of upcycling ultrafiltered deproteinized milk – also known as milk permeate – allows it to use electrolytes, vitamins and carbohydrates found in milk and create a clear, light beverage that the company said results in a mouthfeel that consumers expect out of sports drinks.
Per the company, its patent-pending formula features three times the electrolytes and 33% less sugar than traditional sports drinks.
The products are now upcycled certified, and the company has a deal with WNBA franchise the Chicago Sky to serve as the team’s official hydrator.