EMERYVILLE, CALIF. – Premier Protein developed a new line of products with people’s sleep in mind.
The brand’s Good Night Nutrition Shakes and Hot Cocoa Mix are formulated with what is described as a nighttime protein blend, which includes a milk peptide that has relaxing properties. The shakes’ ingredients include milk protein concentrate, while the cocoa mix has milk protein isolate.
The Good Night products contain 10 grams of protein per serving, as well as essential vitamins and minerals, such as magnesium and zinc, which are intended to have a calming effect on the body.
Good Night Nutrition Shakes come in three flavors, which Premier Protein shared can be served either hot or cold: Cozy Cocoa, Caramel Bliss and Dreamy Vanilla.
"We know that the average American wakes up feeling well-rested only three mornings out of the week," said Nick Stiritz, vice president of US brands, Premier Protein. "That's why we've leveraged our years of expertise in the protein category to design a product that helps to not only support a healthy sleep regimen, but also prepare you for a better day ahead."
The new product line is being sold online via both Amazon and Walmart.