AKRON, NY – Perry’s Ice Cream Company, Inc., revealed it plans not only to launch a new product, but also to invest $18 million in an expansion project to facilitate the production of frozen dessert novelties.

The 20,000 square-foot expansion will allow Perry’s to both produce the premium stick novelties it is adding to its portfolio and take on contract manufacturing of similar items, said Gayle Perry Denning, vice president of strategic branding and sustainability.

As part of the expansion, Perry’s shared that it is purchasing a state-of-the-art extruded stick bar line form Tetra Pak, which can manufacture stick frozen novelties for ice cream, yogurt, sorbet, non-dairy and more.

“Consumers drawn to this segment indicate a desire for indulgence and convenience and portion control,” Perry Denning said.

A Great Lakes regional brand based in upstate New York, Perry’s has not yet announced what flavors or specific novelty products it will introduce as the result of this expansion, but the company shared those plans are in development.

“We are very excited to bring the indulgent experience of Perry’s ice cream to consumers in this new, convenient format,” said Nichole Buryta, senior brand manager for the company.

The company’s contract manufacturing division, which supplies to more than 35 countries worldwide, anticipates its stick bar line will appeal to other frozen dessert and ice cream brands, as well.

“Perry’s knowledge and expertise in ice cream manufacturing combined with this machine’s new product capabilities expands the portfolio of products we can offer to other brands,” said Lisa Davin, director of contract brands.

The company’s ice cream and frozen dessert products are sold in New York, New Jersey, Ohio, Pennsylvania, Massachusetts, North Carolina, Washington D.C., Maryland and Virginia.