BROOMFIELD, COLO. – Taking a Christmas in July approach to its newest product rollout, International Delight announced it partnered with Dr. Seuss Enterprises to create a Grinch-themed line of coffee creamers.
Scheduled to debut this month and be available through the winter holiday season, the limited-time Grinch creamers come in three flavors.
Gingerbread Cookie Dough includes hints of ginger and cinnamon. Peppermint Mocha features a new recipe for a flavor the brand has used before. Frosted Sugar Cookie is a returning popular holiday flavor that will hit shelves wrapped in Grinch packaging this time around.
"At International Delight, we aspire to create room to party in every coffee cup by delivering exceptional and delightful creamer flavors year-round – and especially during the holidays," said Kallie Goodwin, vice president of marketing. "With our latest partnership, International Delight is presenting three tasty creamers for our flavor-obsessed fans along with the nostalgia of the season's most beloved tale, 'How the Grinch Stole Christmas!’”
Susan Brandt, president and chief executive officer of Dr. Seuss Enterprises, said, “The International Delight team has done a great job of infusing both the Grinch's snarky-ness and sweetness into these holiday flavors."
The Grinch coffee creamers come in 32 oz. bottles, with an SRP of $3.99. They will be available at retailers throughout the US through December.