AI, precision fermentation, alternative proteins and other factors are contributing to the category.

The brand's aggressive approach included a culinary event with former Olympic gymnast Shawn Johnson East.

The global sports nutrition market is forecast to reach $75 billion by 2030.

Industry experts see 'glocal' food experiences growing.

Non-characterizing flavor extracts typically can't be detected by consumers. 

DMI research showed that consumers often spend disposable income on health and wellness products.

Middle layers of supply chains may impact companies.

Ingredients and air play a role in food product development.

Precision fermentation technology may be used to produce ingredients, as well as replicate whole foods.

How the shades of color impact perceptions.