The product was based off two-ingredient dough recipes that went viral on TikTok.

As the company launched, it acquired Florida-based Luke’s Ice Cream.

Dairy ingredients used by the brand come from Icelandic grass-fed Viking cows.

The brand’s core bar business now includes 11 varieties.

The Swedish companies teamed up to introduce four healthier snack and dessert options.

Limited-edition flavors and better-for-you formulations are becoming more prominent.